CRM software (customer relationship management software), empowers businesses track, record manage customer interactions in a single system. A CRM is designed to store interactions between a business, its prospects, and its existing customers. It also manages and eases communications, through the concise live data it provides its users with. Lateral’s industry-leading CRM is undoubtedly the most innovative, flexible and robust product on the market. And here we will outline what the Lateral difference consists of. The strengths of Lateral’s software is proof positive that our award-winning CRM can help accelerate the growth of businesses of all sizes, through Lateral’s smart decision making processes, and powerful automation tools.
1. Flexibility
Lateral’s primary strength is its flexibility. Its CRM and debt case management software boasts over 700 plugins which integrate with various diallers, SMS and letter sending companies so that everything is tracked via Lateral’s live portal. When it comes to the flexibility of its software, Lateral knows that effective communication is paramount and should be consumer-centric. Lateral’s software provides 2 way SMS, Live Chat, and VOIP integration for its users. And because of our decade of industry-leading expertise and connections, and because of the strength of our buying power, we can provide our clients with improved rates; leading to huge savings when it comes to sending letters and incurring SMS charges, which can be costly outgoings.
2. Integration
Lateral’s various software products operate in such a way that you no longer need a separate CRM solution. Everything can be integrated and streamlined in one platform. If, for example, you’re in the market for new legal case management software, or a new debt recovery platform, you will no longer need a separate CRM. Lateral can manage all the business workflows you require. It manages all data and communications, and harnesses the power of automation to provide you with one integrated system. This saves you money and this saves you time.
3. Omnichannel Communications
As a business owner you want to attract, engage, and charm your customers. And the key to this is communication. Lateral’s software provides tools to automate emails and texts, and also has bulk sending facilities. Your communications can be omni-channel (multi-channel), and they be carefully cultivated and carefully managed. What’s more, Lateral gives you the insights you need; you’ll know who has opened the emails and texts you have sent. And Lateral proudly boasts complete Omni-Channel CRM functions including telephony, live chat and IVR.
Lateral’s CRM is based on three core principles: flexibility, integration and communication. Our industry-leading software is powered by intelligent workflow automations, AI, and customisable dashboards.
Lateral frees your workforce from those repetitive and time-consuming tasks, so they have more time to focus on growing your business. The CRM helps businesses of all sizes accelerate their sales, automate tasks and make better decisions. So if you want to create and cherish extraordinary customer relationships, get in touch today, and let us show you how we can help you.